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This domain construct-equip.co.uk had the following on the homepage, "Complete range of contractors Plant and Tools, including Excavators, Dumpers, Rollers, Mixers and Power Tools available for both Hire or Sale." We observed that the webpage said " Extensive range of Construction, Building and Roofing Hoists." It also stated " Including, Scaffold and Gantry Hoists, Ladder Elevators, Bumpa Hoists, Rack and Pinion Platform Hoists and Aluminium Scaffold Towers. Range of Industrial Scrubber Driers and Sweepers, both Walk Behind and Ride-On for all Industrial and Commercial Applications." The header had Birmingham Plant Hire as the highest ranking keyword. It was followed by Telford Tool Hire, Telford plant, and Birmingham Tool which isn't as ranked as highly as Birmingham Plant Hire. The next words the site used was Tools. telford was also included but could not be seen by search crawlers.